Data is – and will continue to be – a game-changer. But it’s only as good as the actions it inspires. I’ll show you how to put digital marketing data to use in a way that will help your business achieve its goals.



The internet allows businesses and organisations to collect incredible amounts of data. It can help us understand our customers better, make better business decisions and improve our marketing.

But it’s easy to get lost in data – and the key insights that could really add value to your business stay hidden.

By walking you through a simple but intelligent process, I’ll help you design a strategy to stop that happening.

By the time we’re done, you’ll be clear about what you want to get from marketing data, how you’re going to manage and analyse it, and how you’re going to take action that will benefit your business.

It doesn’t matter if you’re big or small. If you’re smart about how you use it, data can help your business.